Visual Hierarchy
Whether the first thing the eye lands on is the thing that matters. Type scale, contrast between levels, spacing rhythm, and competing emphasis.
- Type scale
- Emphasis conflicts
- Scan order
Published case studies are on the way. In the meantime, here is why a UX audit is worth running, and what ours actually measures.
The same four screens you will use: the dashboard, the setup wizard, the live run, and the report it produces.
Or upload screenshots of a flow. Desktop and mobile are captured together.
Signup, checkout, activation or the whole page. Scoring weights follow the goal.
Capture, heuristic passes, contrast and tap-target checks, then scoring.
Scores, findings with evidence, quick wins and a two-sprint fix order.
Every dimension has a fixed checklist, so two audits of the same product are comparable. Here is what each one looks at.
Whether the first thing the eye lands on is the thing that matters. Type scale, contrast between levels, spacing rhythm, and competing emphasis.
Whether someone can tell where they are, where to go next, and how to get back. Label clarity, depth, orientation cues and dead ends.
Whether the path to the primary action is obvious and unblocked. CTA presence above the fold, form length, trust cues and pricing clarity.
Every place the flow asks for more than it needs. Repeated input, unexplained waits, error states that do not say what to do next.
Contrast ratios against WCAG AA, focus order, target sizes, alt text and form labelling. Each failure names the element and the measured value.
The same flow at 390px. Thumb reach, tap target size, viewport traps, sticky elements covering content and horizontal overflow.
No finding says “improve the hierarchy”. It says which element, on which screen, measured how, and what to change it to. This is one of the eighteen from the report above.
So you can sort by what hurts and by what is cheap.
Contrast ratios, pixel sizes, step counts. Not adjectives.
Written so an engineer can ticket it without a follow-up call.
The exact region of the capture the finding refers to.
button.cta-primaryThe region of the desktop capture this finding refers to.
Darken the button fill to #B3320A or set the label to white. Either change clears AA at the current 16px weight 500 label. No layout change required.
The same audit, sorted three ways, because the person fixing it and the person funding it are not asking the same question.
Everything below arrives in the same report, exportable as a PDF or a link your team can open without an account.
One number for the exec summary, six for the team that has to act on it.
Each one crops the capture, names the element and states the measurement.
Filtered for high impact and low effort, so the first fix ships today.
Ranked by impact against effort, with a projected score for each sprint.
Re-audit after the fixes and the report diffs every dimension for you.
For the stakeholders who will never log in to a dashboard.
First impressions are permanent. Users who encounter friction rarely give you a second chance.
E-commerce alone loses billions to cart abandonment caused by UX issues.
AI-powered audits find issues in minutes that take weeks with traditional methods.
User experience is the #1 factor in product success, yet often overlooked.
Get your first audit free and see what you’re missing.
No credit card · First audit free