Case Studies

UX wins that matter.

Published case studies are on the way. In the meantime, here is why a UX audit is worth running, and what ours actually measures.

6
scored dimensions
50+
heuristics checked
18
findings on a typical first audit
4m 12s
median run time
Audit reportExample
68Score
Navigation81
Visual Hierarchy74
Friction Points63
Accessibility59
Conversion Design52
Mobile UX71
Issues found
18
Critical
3
Quick wins
7

From URL to Report

The same four screens you will use: the dashboard, the setup wizard, the live run, and the report it produces.

  1. STEP 01

    Paste a URL

    Or upload screenshots of a flow. Desktop and mobile are captured together.

  2. STEP 02

    Pick the goal

    Signup, checkout, activation or the whole page. Scoring weights follow the goal.

  3. STEP 03

    Watch it run

    Capture, heuristic passes, contrast and tap-target checks, then scoring.

  4. STEP 04

    Read the report

    Scores, findings with evidence, quick wins and a two-sprint fix order.

Six Dimensions, Scored 0–100

Every dimension has a fixed checklist, so two audits of the same product are comparable. Here is what each one looks at.

9 checks

Visual Hierarchy

Whether the first thing the eye lands on is the thing that matters. Type scale, contrast between levels, spacing rhythm, and competing emphasis.

  • Type scale
  • Emphasis conflicts
  • Scan order
8 checks

Navigation

Whether someone can tell where they are, where to go next, and how to get back. Label clarity, depth, orientation cues and dead ends.

  • Label clarity
  • Back paths
  • Anchors
11 checks

Conversion Design

Whether the path to the primary action is obvious and unblocked. CTA presence above the fold, form length, trust cues and pricing clarity.

  • CTA placement
  • Form fields
  • Trust signals
10 checks

Friction Points

Every place the flow asks for more than it needs. Repeated input, unexplained waits, error states that do not say what to do next.

  • Step count
  • Error copy
  • Dead waits
12 checks

Accessibility

Contrast ratios against WCAG AA, focus order, target sizes, alt text and form labelling. Each failure names the element and the measured value.

  • Contrast
  • Focus order
  • Labels
10 checks

Mobile UX

The same flow at 390px. Thumb reach, tap target size, viewport traps, sticky elements covering content and horizontal overflow.

  • Tap targets
  • Thumb reach
  • Overflow

Every Finding Names the Screen, the Element and the Evidence

No finding says “improve the hierarchy”. It says which element, on which screen, measured how, and what to change it to. This is one of the eighteen from the report above.

  1. 01

    Severity and effort, separately

    So you can sort by what hurts and by what is cheap.

  2. 02

    The measured value

    Contrast ratios, pixel sizes, step counts. Not adjectives.

  3. 03

    A concrete fix

    Written so an engineer can ticket it without a follow-up call.

  4. 04

    The evidence crop

    The exact region of the capture the finding refers to.

criticalLow effortAccessibility#TF-2024-07

Primary CTA label fails AA contrast against the hero background

Measured2.9:1 needs 4.5:1
WhereHome · hero · button.cta-primary
Evidence

The region of the desktop capture this finding refers to.

Recommended fix

Darken the button fill to #B3320A or set the label to white. Either change clears AA at the current 16px weight 500 label. No layout change required.

Quick fix · High impact  ·  Est. 15 minutesCopy as ticket →

Three Views of the Same Findings

The same audit, sorted three ways, because the person fixing it and the person funding it are not asking the same question.

18 findings, ranked by severity then impact3 critical · 6 major · 9 minorExample
  • criticalPrimary CTA label fails AA contrast against the hero backgroundAccessibility15 min
  • criticalCheckout asks for billing details before showing the order totalConversion1 day
  • criticalThree portfolio cards render empty on first loadVisual Hierarchy2 hours
  • majorForm errors appear only after submit, not on blurFriction4 hours
  • majorNav collapses to a hamburger at 1180px with no visible labelNavigation1 hour

Six Deliverables, One Run

Everything below arrives in the same report, exportable as a PDF or a link your team can open without an account.

  1. 01

    Overall score and six dimension scores

    One number for the exec summary, six for the team that has to act on it.

  2. 02

    Severity-ranked findings with evidence

    Each one crops the capture, names the element and states the measurement.

  3. 03

    Quick wins under an hour each

    Filtered for high impact and low effort, so the first fix ships today.

  4. 04

    A two-sprint fix order

    Ranked by impact against effort, with a projected score for each sprint.

  5. 05

    Before and after comparison

    Re-audit after the fixes and the report diffs every dimension for you.

  6. 06

    PDF export and a shareable link

    For the stakeholders who will never log in to a dashboard.

Why UX audits matter

88%

of users won't return after bad UX

First impressions are permanent. Users who encounter friction rarely give you a second chance.

$2.6B

lost annually to poor checkout UX

E-commerce alone loses billions to cart abandonment caused by UX issues.

3-4x

faster issue discovery with AI

AI-powered audits find issues in minutes that take weeks with traditional methods.

70%

of projects fail due to poor UX

User experience is the #1 factor in product success, yet often overlooked.

Your UX wins are waiting.

Get your first audit free and see what you’re missing.

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No credit card · First audit free