60+ scored checkpoints across nine dimensions, plus a report skeleton. Print this page to PDF, or work through it on screen. From UXAuditPro.
How to score. Give each checkpoint a 0 (fails completely), 1 (partially passes), or 2 (fully passes). Total each dimension and turn it into a percentage. Any dimension under 60 percent is a priority area. Score the whole product first, then fix in priority order.
1. Navigation and information architecture
10 points
Primary navigation is visible and legible on all device sizes
Active state clearly shows the current location
No more than two levels of navigation depth for core flows
Search is available and returns relevant results
Back button and breadcrumbs work correctly throughout
Navigation labels match the user's mental model, not internal jargon
Mobile navigation is thumb-friendly and does not obscure content
404 pages include navigation back to useful content
External links open in new tabs, internal links stay in-app
Deep links resolve to the right context
2. Visual hierarchy and design clarity
10 points
Primary CTA is visually dominant on every key screen
Font sizes create a clear hierarchy from heading to body
Text contrast meets WCAG AA (4.5 to 1 for body text)
Whitespace groups related elements and separates unrelated ones
The most important content is above the fold on a 375px width
Colour is used consistently and purposefully
Images support the content rather than distract
Loading states keep the layout stable
No orphaned UI elements or unlabelled icons
Information density is appropriate, no walls of text
3. Onboarding and first use
10 points
New users complete the core action without contacting support
Empty states explain what to do next
Progress is shown for multi-step flows
Error messages explain what went wrong and how to fix it
Tooltips or walkthroughs are available for complex features
Social login is available to reduce signup friction
Users reach the first real win within the first session
Onboarding does not require unnecessary profile fields
A welcome prompt guides the next action
Optional onboarding steps can be skipped
4. Friction and form design
10 points
Forms request only the minimum information at each step
Field labels stay visible when focused, not just placeholders
Inline validation fires on blur, not only on submit
Passwords can be toggled to visible
Autocomplete is enabled for email and address fields
Long forms are split into logical steps
Success states are clearly communicated
Loading states prevent duplicate submissions
Destructive actions require confirmation
Session timeouts warn before expiry
5. Accessibility
10 points
All interactive elements are keyboard accessible
Focus indicators are visible, not removed in CSS
Touch targets are at least 44 by 44 pixels on mobile
Images have descriptive alt text
Form fields have associated label elements
Colour is not the only way information is conveyed
Videos have captions, audio has transcripts
ARIA roles are used correctly where needed
The screen reader announces dynamic changes
Zoom to 200 percent does not break the layout
6. Conversion design
10 points
CTA copy is specific and outcome-focused
Social proof is visible near primary CTAs
Trust signals appear on signup and payment screens
Pricing is clear with no fees hidden until checkout
A free trial or freemium offer is communicated prominently
Urgency and scarcity claims are truthful
Comparison tables highlight the recommended plan
Checkout reduces fields to the minimum
Post-signup confirmation sets expectations
Upsells do not interrupt core flows
7. Mobile UX
6 points
The page loads in under three seconds on 4G
Body text is readable without zooming, 16px minimum
Tap targets are large enough and well spaced
No unintentional horizontal scrolling
Primary actions are within reach of one thumb
Inputs trigger the correct mobile keyboard
8. Content clarity
5 points
A non-technical person understands the homepage in one read
The value proposition is in the first sentence of the hero
Feature names are self-explanatory
The FAQ answers real buyer objections
Pricing is transparent and easy to find
9. Performance
5 points
Largest Contentful Paint is under 2.5 seconds
Cumulative Layout Shift is below 0.1
Images are compressed and in modern formats
Web fonts load without a flash of unstyled text
Failed network requests are handled gracefully
Report skeleton
Once you have scored the product, drop the findings into this structure. It is the seven-part shape that stakeholders actually read.
UX Audit Report, [Product name]
Audit date: [Date] Audited by: [Name or team]
EXECUTIVE SUMMARY
Overall score: X / 100
Top three issues: [list]
Recommended actions: [list]
METHODOLOGY
Scope: [pages and flows covered]
Method: [heuristic / user testing / AI / analytics]
Tools: [list]
DIMENSION SCORES
[Table: dimension, score, notes]
FINDINGS
Issue: [title]
Description: [what and where]
Evidence: [screenshot or data]
Severity: [critical / high / medium / low]
Recommendation: [specific fix]
WHAT IS WORKING WELL
[positive findings]
PRIORITISED ACTION PLAN
Immediate: [list] Short term: [list] Long term: [list]